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 <h2>Future of Broadcast Television Summit Declares Global Goals for Future of Broadcasting</h2>
   
    <h3 align=""><strong>Signatories Agree to Define Future Needs, Seek Unification of Various Standards, and Promote Technology Sharing to Reduce Overlap</strong></h3>
    <p align="left">SHANGHAI, Nov. 11, 2011 – Television broadcasting executives, technologists and engineers gathering this week in China agree that a global approach to the future of terrestrial TV broadcasting would be an ideal method to avoid competing standards, overlap, and inefficient deployment of new services.</p>
    <p align="left"> Over 200 delegates to the Future of Broadcast Television summit signed a joint declaration, which calls for global cooperation to define new requirements, unify various standards, and promote sharing of technologies to benefit developed and under-developed countries and conserve resources.</p>
    <p align="left"> A common theme throughout the summit was that broadcasting – the transmission of information to an unlimited number of listeners and viewers is the most spectrum-efficient means for wireless delivery of popular real-time and file-based content. The signatories of the declaration believe that the broadcasting and TV industries will continue to evolve and play a critical role in bringing both information and entertainment to everyone.</p>
    <p align="left">While television has prospered, it has not been possible for the world to take full advantage of the convenience and economies of scale of a single broadcast standard. Even in the digital age, splintering of different standards and methods of broadcast TV transmission makes it difficult to share information and entertainment globally.</p>
    <p align="left">As a result of the FoBTV conference, signatories to the declaration agree to three major initiatives:</p>
    <p align="left">1、Define the requirements of future terrestrial broadcast systems.</p>
    <p align="left">"The collaboration between broadcast and Internet content will play a vital role in providing attractive services. The broadcast industry is committed to developing necessary technologies to create and deliver new media and information services by taking advantage of future broadcast systems. We also know the critical role played by broadcasting in times of emergency," notes the declaration.</p>
    <p align="left"> 2、Explore unified terrestrial broadcast standards.</p>
    <p align="left"> "We aim to promote cooperation among broadcasters, communications companies and manufacturers of broadcast equipment and all types of receiving devices. We seek to maximize proper and efficient use of spectrum resources, as well as exchanges and cooperation between communication systems and broadcasting on both a technological and business level," says the declaration.</p>
    <p align="left">3、Promote global technology sharing</p>
    <p align="left"> "A future broadcast ecosystem, with collaboration between different areas and among broadcasters, research institutes, and industries, will foster new broadcast technological innovation. We commit to the elimination of broadcasting technological gaps. We realize that advances in broadcasting technologies should benefit both developed and developing countries," the declaration states.</p>
    <p align="left"> "Today, technological innovation may be able to break down many of the long-standing barriers that have prevented common systems," according to the joint declaration announced today. This would enable us to remove the gaps between the different television signal formats and transmission systems used around the world. Digitization has opened the door for a broadcasting renaissance. </p>
    <p align="left"> "We need to explore new ways of cooperation, seek the progressive unification of standards, and realize technology sharing so that the efficiency and convenience enabled by digitization will be realized − not reduced by system fragmentation. The 21st Century is an era of integration of broadcasting, Internet, and communications, all of which have evolved in parallel. Consumers are calling for more convenient and user-friendly services. The development of digital technology opens the possibility of cooperation among all the different networks and transmission systems," the joint declaration states.</p>

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